Marketing Department

Department of Marketing
  About Department
  Administrative Staff
  Curricula
The department employs staff and students to promote the Faculty of Business priorities within Al-Balqa Applied University. The department awards bachelor’s degree in Marketing, currently, the department is working on developing masters’ program in Marketing. The number of academic staff in the department is 5 members including 4 Associate Professors and 1 Assistant Professor.
Vision
The Marketing Department seeks be a pioneer in marketing education in Jordan and similar institutions internationally.
Mission
The department's mission is to find an integrative formula between education, scientific research and professional practices in marketing to provide students with specialized skills in investigating and communicating the benefits and values expected from customers.
The goals that the department seeks to achieve:
Based on the general objectives of Al-Balqa Applied University and the College of Business, the department has highlighted the following objectives:
  • Provide students with the knowledge and skills necessary to identify, attract and evaluate clients,
  • Enable students to evaluate marketing alternatives and make decisions according to administrative, financial and ethical standards
  • Utilize information technology tools to reach and serve different segments of customers
  • Help students transform their skills into applied professional practices through building partnerships with civil society institutions
Consequently, the department seeks to implement its mission and main objectives by teaching high-quality courses to the beneficiary students, as it works closely with the local community to achieve the university's mission and the faculty of Business’s mission and goals..
Core Values
The department adopts a set of basic values, which are as follows:
  • Creativity and innovation in learning, education and scientific research.
  • Excellence in the styles of education.
  • Quality of learning outcomes.
  • Adapting and responding effectively to the changing environment and the expectations of the beneficiaries
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