Faculty of Business
The 2nd International Business School Conference - The Future of Sustainability in Business Environments: Tourism Development, Innovation, and Resilience
مؤتمر كلية الأعمال الدولي الثاني - مستقبل الاستدامة لبيئة الاعمال: التنمية السياحية، الابتكار والمرونة
Al-Salt - Jordan, 11 - 13 November , 2025
السلط - الأردن, 11 - 13 تشرين الثاني , 2025
Conference Objectives
  1. Fostering Innovation:
    Explore innovative practices, digital transformation, and emerging technologies that are reshaping the tourism and hospitality sectors, emphasizing the role of integrated urban planning in supporting this transformation through smart infrastructure and visitor-friendly environments.
  2. Promoting Sustainability:
    Discuss strategies for embedding sustainability principles in tourism operations and urban planning to preserve cultural heritage, protect environmental resources, and strengthen the integration between tourism and local communities within a sustainable urban framework.
  3. Enhancing Resilience:
    Examine approaches to building a resilient tourism sector capable of facing global challenges, including post-COVID-19 recovery and climate change adaptation.
  4. Facilitating Collaboration:
    Provide a platform for dialogue and idea exchange among academics, industry professionals, policymakers, and sudents to develop cohesive policies for urban and tourism planning that support sustainable tourism.
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The Second International Business School Conference - The Future of Sustainability in Business Environments: Tourism Development, Innovation, and Resilience 2025
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https://www.bau.edu.jo/conf/business_sus2025