Faculty of Business
The 2nd International Business School Conference - The Future of Sustainability in Business Environments: Tourism Development, Innovation, and Resilience
مؤتمر كلية الأعمال الدولي الثاني - مستقبل الاستدامة لبيئة الاعمال: التنمية السياحية، الابتكار والمرونة
Al-Salt - Jordan, 11 - 13 November , 2025
السلط - الأردن, 11 - 13 تشرين الثاني , 2025
Conference Topic

 First Theme: Innovation

  1. Digital Transformation in Tourism and Hospitality: The role of advanced technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Virtual Reality in enhancing visitor experiences and addressing emerging challenges.
  2. Smart Applications in Tourism and Hospitality Management: The use of smart tools to improve services, manage tourist areas, and boost operational efficiency.
  3. Innovation in Destination Marketing: Creative marketing strategies to attract tourists and increase engagement.
  4. Designing Innovative Tourist Experiences: Development of unique tourism products and services that meet the needs and expectations of visitors.
  5. Entrepreneurship in Tourism and Hospitality: Supporting startups and entrepreneurial initiatives in the sector.

Second Theme: Sustainability and Resilience

  1. Natural Resource and Crisis Management in Tourism and Hospitality: Environmental protection, promotion of eco-tourism and green tourism, and strategies for crisis recovery (e.g., pandemics, wars, economic crises).
  2. Sustainable Cultural Tourism: Preserving and enhancing cultural heritage as a key tourism asset.
  3. Operational and Workforce Resilience: The ability of tourism businesses and hotels to adapt to rapid changes, along with continuous skill development and training for workers.
  4. Community-Based Tourism: Empowering local communities through tourism projects that provide economic and social benefits.
  5. Private Sector’s Role in Supporting Sustainability: Public-private partnerships to foster sustainable tourism.

Third Theme: Urban Development and Planning

  1. Sustainable Tourism Infrastructure: Dsigning and operating tourism facilities sustainably; developing smart transport networks and public utilities to boost tourism competitiveness and infrastructure quality.
  2. Integration of Tourism and Urban Planning Policies: Aligning institutional frameworks to achieve balanced and sustainable tourism development.
  3. Community Engagement in Tourism Planning: Enhancing public participation in shaping urban and tourism policies.
  4. Developing Public Spaces as Tourism Attractions: The role of squares, parks, and urban trails in enriching tourist experiences.
  5. Preserving Urban Identity and Cultural Heritage: How urban planning can protect heritage sites and integrate them into the tourism experience sustainably.
  6. Urban Planning and Directing Tourism Development: Land-use planning and spatial organization as tools for geographically balanced tourism facility distribution.
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The Second International Business School Conference - The Future of Sustainability in Business Environments: Tourism Development, Innovation, and Resilience 2025
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https://www.bau.edu.jo/conf/business_sus2025