Vision
Being a scientifically leading, globally competitive applied university, distinguished in teaching, applied research, creativity, innovation, and entrepreneurship—contributing to the development of a knowledge-based economy and society.
Mission
Delivering high-quality applied and technical education within a competitive, inclusive, and inspiring environment that nurtures creativity, innovation, research, and entrepreneurship, in support of sustainable development and a knowledge-based economy.
Principles Governing University Operations
- Democratization of Education Ensuring equal access to educational opportunities for all individuals, based on their abilities, potential, and qualifications.
- Inclusive Educational Provision Delivering education and learning opportunities to citizens throughout all regions of the Kingdom, in compliance with national regulations.
- Promotion of Lifelong Learning Facilitating continuous learning and expand access to education and vocational training, particularly in applied and technological fields, across all age groups.
- Community Service and Regional Development Providing education, training, and practical services tailored to the specializations of each college within its regional context. These initiatives aim to boost local productivity and support the economic and social development of communities.
- Focus on Applied and Technological Excellence Integrating applied and technological components into curricula to enhance graduate competitiveness in a dynamic, production-oriented global economy.
- Stakeholder Collaboration Strengthening partnerships with relevant stakeholders through advisory and consultative committees, ensuring alignment between academic programs and the evolving needs of society and the labor market.
- Institutionalized Contractual Training Establishing training centers in collaboration with experienced entities from the production sector, bridging the gap between academic learning and practical industry application.
- Community Participation in Governance Engaging community representatives in key university bodies—including the University and College Councils—to reflect societal interests and ensure community-focused decision-making in university operations.