Saturday 18-5-2024 الموافق 11 Dhu al-qadah 1445 منصة البلقاء الرقمية Balqa Digital Platform | Alumni | Phone Directory | العربية
About BAUmenu arrow Academics menu arrow Admission & Registeration Unit Scientific centers menu arrow Administrative Units menu arrow Admission Portal Projects & Conferences menu arrow International BAU
About BAU:
bullet About BAU
bullet Royal Message
bullet President’s Letter
bullet Vision & Message
bullet University Presidency
bullet Board of Trustees

bullet University Council
bullet Council's of Deans
bullet Successive Presidents
bullet BAU Success Stories
bullet Balqa In Their Eyes
bullet General policies of Al-Balqa Applied University
bullet Strategy Plan 2017-2021
bullet 
Deanships:
bullet Deanship of Student Affairs
bullet Deanship of Scientific Research

bullet Prince Al-Hussein Bin Abdullah II Academy of Civil Protection
Center Colleges:
bullet Faculty of Graduate Studies
bullet Faculty of Medicine
bullet Faculty of Engineering
bullet Faculty of Nursing
bullet Faculty of Science
bullet Faculty of Business
bullet Salt Faculty of Human Sciences
bullet Prince Abdullah bin Ghazi Faculty of Information and Communication Technology

bullet Faculty of Technological Agriculture
bullet Salt Technical College
bullet Artificial Intelligence College
bullet Law College
External Colleges:
bullet Huson University College
bullet Irbid University College
bullet Ajloun University College
bullet Faculty of Engineering Technology
bullet Amman University College for Banking and Financial Sciences
bullet Princess Alia University College
bullet Zarka University College

bullet Princess Rahma university College
bullet Karak University College
bullet Shobak University College
bullet Maan University College
bullet Aqaba University College
Scientific Centers
bullet Computer Center
bullet Language Center
bullet Consulting and Training Center
bullet National Institute for Training of Trainers
bullet Development Center and Quality Assurance
bullet The International Center for Research on Water, Environment and Energy
bullet Evaluation and examinations Unit
bullet Aqaba Maritime Education & Training center
bullet Learning and Education Technology Center
bullet Innovation, Creativity and Entrepreneurship Center
bullet Comprehensive Center for Disabilites Assessment and Diagnosis
bullet Career Development Centers
Units:
bullet Admission and Registration Unit
bullet Evaluation and examinations Unit
bullet Central Library Unit
bullet Financial Affairs Unit
bullet Medical Insurance Unit
bullet General Services Unit

bullet  Presidency Unit
bullet Supplies and Works Unit
bullet Control and Internal Audit Unit
bullet Cooperation and International Relations Unit
bullet Development and Community Service Unit
Departments
bullet Personnel Affairs Department
bullet Employees Club
Admission & Registeration Unit
bullet Home Page
bullet Instructions
bullet BSc Specializations
bullet BSc Specializations
bullet Diploma Programs
bullet Certificates Checking
bullet Admissions Portal

bullet Request to validate a certificate
bullet Student Guide
bullet University Calender 2021 _ 2022
bullet University Calender 2021 _ 2022
bullet On-Line Registeration System
bullet A study of employment rates for graduates of BAU
bullet Presentation on the study of employment rates for graduates of BAU
Conference
bullet BAU 1st Conference on Scientific Research Projects
bullet 1st International Conference - The Future of Sustainability in Business Environment: Practical Experiences
bullet 3D GARMENT DESIGN TRAINING
bullet Innovative Agriculture for Food Security
bullet 3rd International Oil Shale Conference
bullet  Conference on Development and Services in Jordan
bullet W A T R A
bullet The International Conference on Business Information Technology and Intellectual Economics
bullet The Second International Conference on Islamic Polling
bullet 1,st International Conference in Technical Education
bullet Erasmus+ Projects
bullet The International Conference on Creativity, Innovation and Entrepreneurship in Business Environment
bullet Vocational Training Center
bullet First Jordanian International Chemical Process Safety Virtual Conference
bullet INTERNISA
bullet Med-Quad
bullet International Conference on Applied Chemistry and Biotechnology
bullet Erasmus+ Projects
OverView
Research Intersets
Qualifications
Experiences
Publications
University Courses Taught
Conferences and Workshops
Journals Editor/ Reviewer
Dr. Muhammed Sulieman Hassan Alnsour
ASSOCIATE PROFESSOR
FACULTY OF BUSINESS
https://www.bau.edu.jo/@m.s.alnsour
 Major: Marketing
 Minor: Relationship Marketing
 m.s.alnsour@bau.edu.jo
 0775423330
عربي
ORCID ID: https://orcid.org/0000-0001-5610-2506
WoS: https://www.adscientificindex.com/scientist/muhammed-s-alnsour/292331
Scopus Author ID: 43060990700
Scopus Link: https://www.scopus.com/authid/detail.uri?authorId=43060990700
Researcher ID: 2001940
Google Scholar: https://scholar.google.com/citations?user=ERTLf6kAAAAJ

OverView
holds a PhD in Relationship Marketing from the University of Bradford in the UK. 14 years of experience in university teaching during which I worked in several administrative positions as Head of the Marketing Department, Vice Dean for Scientific Research and Dean of the College of Business. I have several publications, I supervised several master's theses and was part of master's discussion committees in Jordan and abroad, as well as teaching in several universities in both national programs and joint international programs.

Research Intersets:
Marketing , Relationship Marketing, Electronic Marketing

Qualifications
# Degree University Specialization Graduation year
1PHDUniversity of BradfordMarketing2009
2MASTER DEGREEUniversity of JordanMarketing2003
3BACHELOR'S DEGREEUniversity of JordanBusiness Administration2000

Experiences
Academic Experience:
2022 -2022 :Vice Dean for Postgraduate Studies,Al-Balqa Applied University,Jordan.
2022 -Current :Dean of Faculty of Management,Al-Balqa Applied University,Jordan.
2015 -2016 :Vice Dean for Scientific Research and Innovation,Al-Balqa Applied University,Jordan.
2012 -2015 :Head of Marketing Department,Al-Balqa Applied University,Jordan.

Administrative Experience:
2005 -2006 :Head of Section,Bank of Jordan,Jordan.

Publications
1- Corporate Digital Responsibility and e?Loyalty: Knowledge Sharing as a Mediating Factor ,المجلة العالمية للتسويق الاسلامي , 2023,Vol. 12,no. 3.
2- The Impact of Digital Marketing Tools in Improving Marketing Capabilities-The Mediating Role of Business Intelligence ,Revue El kistas, Faculty of Economics, Commerce and Management Sciences , 2023,Vol. 5,no. 1.
3- The digital adoption of blockchain technology in the project management information systems: A value creation mediation model ,International Journal of Data and Network Science, 2023,Vol. 7,no. 2.
4- The Impact of 'Shockvertising' on Consumer Behavior: Investigating Its Influence on the "Why Buy" Aspect ,WSEAS Transactions on Business and Economics, 2021,Vol. 18,no. 2021.
5- Restaurants Facebook Advertising and Consumers Purchase Intention ,WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 2021,Vol. 18,no. 2021.
6- Impact of social media use on brand awareness: an applied study on Jordanian banks that uses Facebook ,International Journal of Electronic Banking, 2019,Vol. 1,no. 4.
7- The Perceived Risks Affecting Online Shopping Adoption in Jordan ,International Journal of Online Marketing (IJOM), 2019,Vol. Volume 9,no. 2.
8- The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions ,Journal of International Food & Agribusiness Marketing, 2019,Vol. 32,no. 1.
9- Conspicuous Consumption: How Do Pleasure And Guilt Affect Repurchase Decision ,مجلة إقتصاد المال والأعمال, 2018,Vol. 3,no. 2.
10- INTERNET-BASED RELATIONSHIP QUALITY: A MODEL FOR JORDANIAN BUSINESS-TO-BUSINESS CONTEXT ,Marketing and Management of Innovations, 2018,Vol. 9,no. 4.
11- SOCIAL MEDIA EFFECT ON PURCHASE INTENTION: JORDANIAN AIRLINE INDUSTRY ,Journal of Internet Banking and Commerce, 2018,Vol. 23,no. 2.
12- Online relationship marketing for banks in face-to-face economies ,Journal of Marketing Analytics, 2018,Vol. 6,no. 3.
13- Impact of brand elements on brand equity: An applied study on Jordanian Corporations ,African Journal of Marketing Management, 2018,Vol. 10,no. 3.

University Courses Taught
1- الادارة التسويقية المتقدمة.
2- التسويق الاجتماعي.
3- التسويق الدولي.
4- التسويق السياحي.
5- التسويق بالعلاقات.
6- سلوك المستهلك.
7- ادارة التسويق.
8- التسويق السياحي والضيافة.
9- الريادة في التسويق.
10- ادارة علاقات الزبائن.

Conferences and Workshops
# Conference/Workshop Name Conference/Workshop Place Conference/Workshop Date
114th International Conference on Islamic MarketingGeorgia2023/09

Journals Editor/ Reviewer
Editors
Oradea Journal of Business and Economics.
:


Print CV
Print CV



Contact Us
Al-Balqa Applied University
 962 5 3491111+
 962 5 3532312+
  Salt 19117. Jordan, P.O.Box 206
Social Networks
Facebook Twitter Youtube Instgram Linked In
Google Play App Store
Data Protection and Privacy Policy
All rights reserved Al-Balqa Applied University, Powered by Computer Center ©2022
Click here to check the best viewing settings