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Dr. Ahmad Shammout is Dean of Aqaba University College and Director of Aqaba Maritime Education and Training Center at Al-Balqa Applied University and. He received full scholarships to earn both his master's degree in Tourism from Yarmouk University in Jordan in 2002, and his doctorate in Hospitality and Tourism Marketing from Victoria University in Australia in 2008. While Dr. Shammout began his career as a banker at Arab Bank right shortly after graduation, he made the turn his attention to the academic field in 1998. Since then, he taught in several local and international universities such as Al-Balqa' Applied University, the University of Jordan, and Victoria University in Australia. From 2013 to 2015, he was appointed as a Dean of the Royal Academy of Culinary Arts in Jordan/affiliate of Les Roches University in Switzerland. Dr. Shammout is a highly respected member of a number of professional bodies and technical committees, including but not limited to Vocational education committee of the Royal Committee for Human recourses Development in Jordan, board of trustees of the Royal Academy of Culinary Arts, Centre for Hospitality and Tourism Research (Victoria University), Council for Australian University Tourism and Hospitality Education (CAUTHE), Australasian Marketing Journal (AMJ), and Australian and New Zealand Marketing Academy (ANZMAC). His research interests lie in the area of relationship marketing and customer relations management, service quality, customer emotions, and e-marketing, with a focus on the hospitality and tourism industries. It may be important to mention that Dr. Shammout has received important academic awards such as highly commanded paper in hospitality marketing from Purdue University (USA) in 2007 and from Emerald in 2020. Because he has an interest in human rights, Dr. Shammout also works as a vice-president of Arab Bridge Centre for Human Rights and Development for research and training.
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 Research Intersets:
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Relationship Marketing and CRM
Service Marketing
E-marketing
Customer loyalty to service providers
Emotions in Marketing
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 Qualifications
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Degree
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University
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Specialization
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Graduation year
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| 1 | PHD | Victoria University | marketing | 2008 | | 2 | MASTER DEGREE | Yarmouk University | Tourism | 2002 | | 3 | BACHELOR'S DEGREE | Applied Science Private University | Economics | 1995 |
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 Experiences
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Academic Experience:
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 2022 -2024 :Head,Hospitality and Tourism Department, Aqaba University College,Jordan.
2020 -Current :Associate Professor,Amman University College, Al-Balqa Applied University,Jordan.
2016 -2017 :Part ?time lecturer,Department of Marketing, University of Jordan,Jordan.
2015 -2020 :Assistant Professor,Amman University College, Al-Balqa Applied University,Jordan.
2010 -2013 :Part ?time lecturer,Department of Tourism, University of Jordan,Jordan.
2009 -2010 :Assistant Professor,Department of Tourism and Hotel Management, Aqaba University College, Al-Balqa Applied University,Jordan.
2008 -2013 :Assistant Professor,Department of Business Administration, Amman University College, Al-Balqa Applied University,Jordan.
2006 -2007 :lecturer,School of Hospitality, Tourism and Marketing, Victoria University, Melbourne/ Australia,Australia.
2006 -2008 :Research Assistant,School of Hospitality, Tourism and Marketing, Victoria University, Melbourne/ Australia,Australia.
1999 -2003 :lecturer,Ma?an University College, Al-Balqa? Applied University, Jordan,Jordan.
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Administrative Experience:
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 2022 -2024 :Director,Aqaba Maritime Education and Training Center, Al-Balqa Applied University,Jordan.
2022 -2024 :Dean,Aqaba University College, Al-Balqa Applied University,Jordan.
2013 -2015 :Dean,Royal Academy of Culinary Arts, Affiliate of Les Roches university in Switzerland,Jordan.
2010 -Current :Vice-President for Research and Program,Arab Bridge Centre for Human Rights and Development,Jordan.
2010 -2010 :Director,Aqaba Hotel Association,Jordan.
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 Publications
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1- The Effect of Implementing Total Quality Management (TQM) on the Performance of Employees: A Field Study on Private Service Organizations in Amman ,Jordan Journal of Business Administration, 2022,Vol. 18,no. 1.
2- Determinants of Loyalty in Cultural Destinations: Evidence from Petra, Jordan , Tourism Culture & Communication, 2021,Vol. 21,no. 3.
3- The moderating role of organizational routines in the relationship between behavioral repertoire and core competencies: Evidence from Jordan ,Management Science Letters, 2020,Vol. 10,no. 11.
4- An analysis of the factors affecting mobile commerce adoption in developing countries: Towards an integrated model ,Review of International Business and Strategy, 2019,Vol. 29,no. 3.
5- An empirical investigation of relational bonds on attitudinal and behavioral customer loyalty for Arabic luxury hotel customers ,International Journal of Hospitality & Tourism Administration , 2018,Vol. 21,no. 3.
6- An Investigation into the Determinant of Jordanian Customer?s Loyalty towards Travel Agencies
,International Journal of Marketing Studies, 2013,Vol. 5,no. 6.
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Unravelling Social Sustainability in the Sharing Accommodation: The case of Petra ,Dirasat: Human and Social Sciences, 0020,Vol. 48,no. 3.
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 University Courses Taught
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1- Business Research Methods.
2- Advanced Marketing Managment.
3- Hospitality and Tourism Marketing.
4- New Product Planning and Development.
5- Relationship Marketing.
6- Service Marketing.
7- Principles of Marketing.
8- Tourism Planning and Development.
9- Public Relations Management.
10- Contemporary Issues in Hospitality and Tourism.
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 Master and Phd thesis contributions
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Thesis Supervision
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Studying the Main Factors Influencing Patient?s Loyalty: A Field Study on Private Hospitals in Amman ,Al-Balqa Applied University,Master Thesis,2020.
?The impact of Implementing TQM on Teachers? Performance in Private Schools of Amman: An Applied Study ,Al-Balqa Applied University,Master Thesis,2017.
Factors Affecting Customers loyalty of Mobile Phone services: A Study of Jordanian Universities Students ,Al-Balqa Applied University,Master Thesis,2017.
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Thesis Defense Committee Membership
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The Usage of Social Media for Improving the Customer Satisfaction: The Mediating Role of Electronic Services Quality ,Al-Balqa Applied University,Master Thesis,2020.
The impact of total quality management on the Jordanian food ,Al-Balqa Applied University,Master Thesis,2017.
The Effect of Social Media Networks on Consumer Satisfaction in Amman City ,Al-Balqa Applied University,Master Thesis,2016.
The Impact of Electronic Services on Customer Satisfaction in Jordan Customs Department. ,Al-Balqa Applied University,Master Thesis,2016.
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 Honors and Academics Awards
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Award Name
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Donor Name
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Award Year
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Award Country
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| 1 | Highly Commended paper | Emerald Publishing | 2020 | United Kingdom | | 2 | Highly Commended paper | Purdue University | 2007 | United States of America |
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 Conferences and Workshops
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Conference/Workshop Name
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Conference/Workshop Place
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Conference/Workshop Date
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| 1 | The 14th International Exhibition and Forum for Education, Training and Scholarships | Egypt | 2018/12 | | 2 | The 17th IFIP Conference on e-Business, eServices and e-Society, Gulf University for Science and Technology | Kuwait | 2018/03 | | 3 | European Training Foundation (ETF) conference | Italy | 2018/02 | | 4 | European Training Foundation (ETF) conference | Belgium | 2013/02 | | 5 | Tourism and Hospitality Education and Training | Jordan | 2012/12 | | 6 | The International Tourism and Hospitality Virtual Conference, Purdue University | United States of America | 2007/12 | | 7 | The Australian and New Zealand Marketing Academy Conference (ANZMAC) | Australia | 2007/03 | | 8 | The Australian and New Zealand Marketing Academy Conference (ANZMAC) | New Zealand | 2006/03 | | 9 | The 16th Annual CAUTHE Conference | Australia | 2005/06 |
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 Books
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Book Name
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Publisher Name
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Year
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| 1 | Relationship Marketing in Hospitality: Theory and Practice | LAP LAMBERT Academic Publishing | 2013 |
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 Journals Editor/ Reviewer
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Review:
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International Journal of Hospitality and Tourism Management.
Tourism Culture & Communication.
International Journal of Tourism Policy.
Dirasat: Human and Social Sciences.
International Research in Economics and Finance Journal.
International Journal of Development and Sustainability.
Australasian Marketing Journal.
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* Vice-chairman of Board of Trustees, Royal Academy of Culinary Arts, Amman, Jordan.
* Contact Person between Jordan and European Training Foundation (ETF) regarding Quality Assurance of VTC.
* Academic Programs Assessor, Higher Education Accreditation Commission, Amman, Jordan.
* Courses Developer, developed and delivered the instructional materials of Hospitality program.
* Member, Committee of Verification, verifying hospitality skills.
* Vice-President for Research and Development, Arab Bridge for Human Rights and Development, Amman, Jordan.
* Vocational Education Committee, Royal Committee for Human Recourses Development, Jordan.
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