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 OverView
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Dr. Fawwaz Alhammad is an Associate Professor of Tourism Marketing at the Department of Business Administration ? Amman University College for Banking and Financial Sciences? Al- Balqa Applied University, Jordan. He was awarded his PhD in Tourism Marketing from Coventry University - UK. in 2007. Dr. Alhammad has published several research papers in the field of Tourism and marketing in international refereed journals. His research interests are Local Community Empowerment and Involvement in Tourism, SMEs Marketing, Tourism Research Methodologies, Branding, E-marketing, and Cross-Cultural Differences.
Dr. Alhammad has supervised and examined many MBA dissertations in different marketing and management areas, and has conducted peer- review activities in many international refereed journals and conferences. He had worked as an instructor in business and marketing for over 9 years.
Dr. Alhammad has excellent academic skills and experience in Business Administration and Marketing in UK and Jordan. Dr. Alhammad is an effective and successful communicator, combined with active listening skills; who enjoys establishing positive relationships with a wide variety of people, from all backgrounds and cultures, a committed and hard professional worker who is passionate about what he does. Dr. Alhammad achieved several goals and targets as well as high-quality consultation services in tourism, marketing and training for various businesses at national and international levels.
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 Research Intersets:
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Marketing issues in the tourism and Hospitality field
Sustainability in the tourism and Hospitality sector
Research Development in tourism and Hospitality
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 Qualifications
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Degree
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University
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Specialization
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Graduation year
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| 1 | PHD | Coventry University | Marketing | 2007 | | 2 | MASTER DEGREE | University of Jordan | Business Administration | 2000 | | 3 | BACHELOR'S DEGREE | University of Jordan | Business Administration | 1997 |
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 Experiences
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Academic Experience:
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Administrative Experience:
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 2022 -Current :Head of Department,Business Administration Department,Jordan.
2018 -2019 :Head of Department,Department of Advertising Management,Saudi Arabia.
2016 -2019 :Quality Coordinator,College of Business Administration,Saudi Arabia.
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 Publications
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1- Understanding the relationship between individual characteristics, self-efficacy beliefs and career aspirations of Generation Z in tourism and hospitality: can gender and major make difference? ,Journal of Teaching in Travel and Tourism, 2024,Vol. 24,no. 1.
2- Women?s Position in Today?s Hotel Industry: An Overview ,International Journal of Academic Research in Business and Social Sciences, 2023,Vol. 10,no. 7.
3- COVID-19 Pandemic and the Future of Tourism and Hospitality Research A Systematic Review of the Published Research During the Pandemic ,African Journal of Hospitality, Tourism and Leisure, 2023,Vol. 12,no. 2.
4- Has ?Islamic tourism? emerged after over fifty decades of publications? A systematic review ,African Journal of Hospitality, Tourism and Leisure, 2022,Vol. 11,no. 6.
5- The Impact of Covid-19 Pandemic on Tourism and Hospitality Industry: Jordan as a Case Study ,Dirasat: Human and Social Sciences, 2021,Vol. 49,no. 2.
6- Governmental intervention and entrepreneurs' personal values: qualitative evidence from Saudi Arabia ,Middle East Journal of Management, 2020,Vol. 8,no. 1.
7- Trends in Jordan Tourism and Hospitality Literature: A Systematic Review ,Dirasat: Human and Social Sciences, 2020,Vol. 48,no. 1.
8- Exploring the Role of Training Abroad Programs for Department Head Managers of International Hotel Chains in Jordan: Perceptions and Attitudes ,International Journal of Academic Research in Business and Social Sciences, 2020,Vol. 10,no. 6.
9- Trends in Tourism Entrepreneurship Research: A Systematic Review ,Jordan Journal of Business Administration, 2020,Vol. 16,no. 1.
10- An empirical examination of total just-in-time impact on operational performance: insights from a developing country ,International Journal of Supply Chain and Inventory Management, 2017,Vol. 1,no. 4.
11- Electronic Networks and Relationship Marketing: Qualitative Evidence From Jordanian Travel Agencies ,Journal of Relationship Marketing, 2013,Vol. 12,no. 4.
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 University Courses Taught
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1- Principles of Marketing.
2- Advance Marketing Management.
3- Tourism Marketing.
4- Advance Strategic Management.
5- e-Marketing Strategies.
6- Entrepreneurship.
7- Services Marketing.
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 Master and Phd thesis contributions
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Thesis Supervision
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The Impact of land Transportation service Quality On Sustainable Performance within Jordainian Freight Transport Companies,Al-Balqa Applied University,Master Thesis,2022\2023.
Entrepreneurial Competencies Impact on Business Success of Entrepreneurial Startup Companies in Jordan: The Moderating Role of Competitive Advantage,Al-Balqa Applied University,Master Thesis,2022\2023.
The Impact of Human Resource Management Strategy on Enhancing the Organizational Ambidexterity: The Moderating Role of Quality Management System (ISO 9001) Field study in the Jordanian pharmaceutical Companies,Al-Balqa Applied University,Master Thesis,2020\2021.
The Impact of Organizational Culture on Projects Management Empirical Study: Non-Governmental Organizations in Jordan ,Al-Balqa Applied University,Master Thesis,2020/2021.
The Impact of Organizational Creativity in the Service Quality Provided by Jordanian Medical Laboratories Case Study: Biolab Medical Laboratories ,Al-Balqa Applied University,Master Thesis,2020/2021.
The Impact of Projects Management Strategies on the Implementation Quality Case Study: Implemented Governmental Projects by Ministry of Public Works and Housing in Jordan ,Al-Balqa Applied University,Master Thesis,2019/2020.
The Impact of Electronic Management in Improving the Performance of Employees in the Jordanian Pharmaceutical Companies,Al-Balqa Applied University,Master Thesis,2015\2016.
Factors Affecting the Use of Mobile Government Services in Jordan,Al-Balqa Applied University,Master Thesis,2015\2016.
The Relationship Between Supply Chain Integration and Product Quality Field Study at Jordanian Pharmaceutical Industry,Al-Balqa Applied University,Master Thesis,2014\2015.
The Effect of Perceived Service Quality on the Customers loyalty A Field Study on the cellphone Companies in Jordan,Al-Balqa Applied University,Master Thesis,2011\2012.
أثر التسويق الداخلي على درجة ولاء العاملين دراسة ميدانية في شركات تكنولوجيا المعلومات في الأردن,Al-Balqa Applied University,Master Thesis,2010\2011.
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Thesis Defense Committee Membership
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 أثر القيادة الداعمة في تحسين صورة العلامة التجارية بوجود التسويق الداخلي كمتغير معدّل" دراسة ميدانية من وجهة نظر الموظفين العاملين في شركات الصناعات الغذائية في الاردن ,Al-Balqa Applied University,Master Thesis,2021/2022.
أسباب إمتناع المواطن الأردني لتلقي اللقاح ضد فايروس كورونا:الدور المعدل لأبعاد إستراتيجية التسويق المتمثلة بالترويج الحكومي و سياسة الأسعار المجانية للقاح ,Al-Balqa Applied University,Master Thesis,2021/2022.
Examining the Impact of Internal Marketing Activities on the Employee Experience Through the Mediating Role of Employee Engagement with the Emerging Digital Platforms Over the COVID-19 Lockdown ,Al-Balqa Applied University,Master Thesis,2020/2021.
The Effectiveness of Organizational Ambidexterity in the Quality of Work Life: The Modified Role of Human Resource Development Case Study: The Greater Amman Municipality ,Al-Balqa Applied University,Master Thesis,2019/2020.
Examining the Key Determinants of Jordanian Consumer Intention to Adopt Genetically Modified Foods : A Marketing Perspective ,Al-Balqa Applied University,Master Thesis,2019/2020.
The Role of Marketing Intelligence in Creating Competitive Advantage: An Applied Study on Jordanian Travel Agencies.,Al-Balqa Applied University,Master Thesis,2015\2016.
The Impact of Knowledge Management Process on Achieving Competitive Advantage. Field Study :"Private Hospitals in Amman-Jordan",Al-Balqa Applied University,Master Thesis,2015\2016.
العوامل المرتبطة بالعلامة التجارية واثرها في اتخاذ القرار الشرائي للعملاء: دراسة تجريبية على المنتجات الغذائية في الاردن ,Applied Science Private University,Master Thesis,2015\2016.
اثر ممارسات ادارة سلسلة التزويد الخضراء على الاداء التسويقي المرتبط بالبيئة: دراسة على مجموعة شركات نقل الحصلة على شهادة الآيزو 14001 ,Applied Science Private University,Master Thesis,2014\2015.
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 Conferences and Workshops
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Conference/Workshop Name
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Conference/Workshop Place
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Conference/Workshop Date
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| 1 | International Conference on Tourism Sciences and Sustainable Tourism (ICTSST - 24) | Greece | 2024/02 |
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 Books
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Book Name
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Publisher Name
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Year
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| 1 | Entrepreneurial Rise in the Middle East and North Africa: The Influence of Quadruple Helix on Technological Innovation | Emerald Publishing House | 2022 |
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