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 OverView
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Dr. Husam Yaseen is an Associate Professor specializing in E-Business. With extensive academic and professional expertise, he focuses on digital transformation, online business models, and e-commerce strategies. Dr. Yaseen has contributed to various research publications and has been involved in advancing e-business education. He is committed to preparing future leaders in the digital economy through innovative teaching methods and research.
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 Research Intersets:
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Digital Marketing, IOT, Cyber Security, E-Business, Cloud Computing, Digital Transformation, Business Intelligence , Data Analytics
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 Qualifications
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Degree
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University
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Specialization
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Graduation year
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| 1 | PHD | University of Portsmouth | Information Systems | 2017 | | 2 | MASTER DEGREE | University of Essex | Computing | 2011 | | 3 | HIGH DIPLOMA | University of Essex | English for Academic Purposes | 2009 | | 4 | BACHELOR'S DEGREE | Applied Science Private University | Management Information Systems | 2008 |
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 Experiences
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Academic Experience:
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Administrative Experience:
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 2024 -Current :Assistant Dean for Quality, Planning, and Development Affairs,Al-Balqa Applied University,Jordan.
2021 -2022 :Head of E-Business and Business Analytics departments,Al-Ahliyya Amman University,Jordan.
2020 -2021 :Business Engagement Office Manager,Al-Ahliyya Amman University,Jordan.
2018 -2018 :E-Commerce Specialist,Munir Sukhtain Group,Jordan.
2015 -2017 :Digital Marketing Manager,Global Marketing,United Kingdom.
2011 -2014 :MIS Manager and Trainer,Albattel for Training and Development,Jordan.
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 Publications
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1- The impact of emotional intelligence on IT projects success: mediating role of organizational culture and moderating role of gender among IT employees in Jordan ,Journal of Modelling in Management, 2025,Vol. ,no. .
2- Empowering Startup Supply Chain: Exploring the Integration of SCF, AI, Blockchain, and Trust ,Logistics, 2025,Vol. 9,no. 2.
3- Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty , Journal of Global Marketing, 2025,Vol. ,no. .
4- The Impact of Adaptive Learning Technologies, Personalized Feedback, and Interactive AI Tools on Student Engagement: The Moderating Role of Digital Literacy ,Sustainability, 2025,Vol. 17,no. 3.
5- The influence of remote work on scrum-based information technology projects management: insights for success ,TQM Journal, 2024,Vol. ,no. .
6- Factors influencing meta-banking adoption: an empirical study ,Journal of Financial Reporting and Accounting, 2024,Vol. ,no. .
7- Navigating the roadmap to meta-governance adoption ,Global Knowledge, Memory and Communication, 2024,Vol. ,no. .
8- How could entertainment content marketing affect intention to use the metaverse? Empirical findings ,International Journal of Information Management Data Insights, 2024,Vol. 4,no. 2.
9- Exploring the nexus of sustainability and project success: A proposed framework for the software sector ,Sustainability, 2023,Vol. 15,no. 22.
10- A new algorithm to enhance security against cyber threats for internet of things application ,International Journal of Electrical and Computer Engineering, 2023,Vol. 13,no. 4.
11- Determining perceptions of banking customers regarding fingerprint ATMs ,Information Development, 2023,Vol. ,no. .
12- Factors influencing business intelligence adoption by higher education institutions ,Journal of Open Innovation: Technology, Market, and Complexity, 2023,Vol. 9,no. 3.
13- Solving the product uncertainty hurdle in social commerce: The mediating role of seller uncertainty ,International Journal of Information Management Data Insights, 2023,Vol. 3,no. 1.
14- The critical determinants impacting artificial intelligence adoption at the organizational level ,Information Development, 2023,Vol. ,no. .
15- Boosting online purchase intention in high-uncertainty-avoidance societies: A signaling theory approach ,Journal of Open Innovation: Technology, Market, and Complexity, 2022,Vol. 8,no. 3.
16- Face recognition system based on the multi-resolution singular value decomposition fusion technique ,International Journal of Data and Network Science, 2022,Vol. 6,no. 4.
17- Factors influencing cloud computing adoption among SMEs: The Jordanian context ,Information Development, 2022,Vol. 39,no. 2.
18- The effects of social media attributes on customer purchase intention: The mediation role of brand attitude ,International Journal of Data and Network Science, 2022,Vol. 6,no. 4.
19- An institutional perspective of quality assurance and accreditation of Jordanian and Malaysian university program: A comparative study ,Educational Sciences: Theory and Practice, 2022,Vol. 21,no. 4.
20- The effect of digital review credibility on Jordanian online purchase intention ,International Journal of Data and Network Science, 2022,Vol. 6,no. 3.
21- The effects of online learning on students? performance: A comparison between UK and Jordanian universities ,International Journal of Emerging Technologies in Learning (iJET), 2021,Vol. 16,no. 20.
22- Novel extension of the UTAUT model to understand continued usage intention of learning management systems: the role of learning tradition , Education and Information Technologies, 2021,Vol. 27,no. .
23- Factors Influencing Social Media Adoption Among SMEs During COVID-19 Crisis ,Journal of Management Information and Decision Sciences, 2021,Vol. 24,no. 6.
24- A highly effective route for real-time traffic using an IoT smart algorithm for tele-surgery using 5G networks ,Journal of Sensor and Actuator Networks, 2021,Vol. 10,no. 2.
25- Factors for extending e-government adoption in Jordan ,Periodicals of Engineering and Natural Sciences, 2021,Vol. 9,no. 2.
26- Understanding Customer Perception about Service Quality through Employee Job Satisfaction: The Effect of Work-based Learning Climate in Jordanian Hotels. ,Organizational Cultures: An International Journal , 2021,Vol. 22,no. 1.
27- Digital marketing effect to intention to domestic tourism during COVID-19 in Jordan ,Periodicals of Engineering and Natural Sciences, 2020,Vol. 8,no. 4.
28- Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth ,International Journal of Electronic Marketing and Retailing, 2020,Vol. 11,no. 3.
29- Digital marketing adoption among SMEs in Jordan: a mixed-method approach ,Journal of Theoretical and Applied Information Technology, 2019,Vol. 97,no. 4.
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 University Courses Taught
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1- Business Analytics.
2- Decision Support Systems.
3- Electronic Commerce.
4- Electronic Marketing.
5- Electronic Government.
6- Knowledge Management.
7- User Interface Design.
8- Internet Software Development.
9- Managing Computer Networks.
10- Data Visualization.
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 Master and Phd thesis contributions
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Thesis Supervision
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Opportunities and challenges facing management accounting in a big data environment: an exploratory study on companies listed on the Amman Stock Exchange ,Al-Ahliyya Amman University,Master Thesis,2020.
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Thesis Defense Committee Membership
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 Smart Organizations and Its Impact on Sustainable Competitive Advantage in Jordanian commercial banks ,Al-Ahliyya Amman University,Master Thesis,2025.
The Impact of Using Artificial Intelligence Tools on Agile Software Development: The Pathway Towards Project Performance ,University of Jordan,Master Thesis,2025.
The Impact of e-Service Quality on e-WOM in the Hotel Industry: The Mediating Role of Guest Satisfaction ,Al-Zaytoonah University of Jordan,Master Thesis,2024.
The Factors Affecting Students? Intention to Use Artificial Intelligence Technologies in Jordanian Universities ,University of Jordan,Master Thesis,2024.
Factors Affecting Employees Intention to Adopt Artificial Intelligence Analytical Technologies in The Jordanian Pharmaceutical Companies ,University of Jordan,Master Thesis,2024.
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 Honors and Academics Awards
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Award Name
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Donor Name
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Award Year
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Award Country
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| 1 | Best Presenter | The International Conference on Emerging Trends in Digital Business (ICDB) | 2022 | Jordan |
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 Projects
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Mitigating student cheating during exams using AI eye-tracking ,Middle East University,2023/11-2025/11.
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 Journals Editor/ Reviewer
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Review:
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Cogent Social Sciences.
International Journal of e-Business Research.
The Open Psychology Journal.
FIIB Business Review.
VINE Journal of Information and Knowledge Management Systems.
Wireless Communications and Mobile Computing.
PLOS One.
Mathematics.
Sustainability.
Risks.
Logistics.
Journal of consumer marketing.
Information development.
Heliyon.
FinTech.
Education sciences.
Behavioral sciences.
Applied sciences.
journal, Applied Economics.
Education and Information Technologies.
Cogent Business & Management.
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 Refrences
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Prof. Dr. Ahmad Samed Al-Adwan-Al-Ahliyya Amman University ,a.adwam@ammanu.edu.jo.
Prof. Dr. Anas Alsoud-Association of Arab Universities ,anas@anasalsoud.com.
Dr. Mohammad Jamal Alawamleh-American University of Madaba ,m.alawamleh@aum.edu.jo.
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