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 OverView
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Islam Abu Sharieh is an academic, researcher, and marketing specialist with more than 15 years of experience in higher education, digital marketing, and consulting. He currently serves as a Lecturer at Al-Balqa Applied University, Amman University College, where his academic and professional expertise focuses on E-Marketing, Social Media Marketing, digital marketing strategies, market analysis, and online campaign management. His work emphasizes data-driven marketing, consumer behavior, and the application of digital technologies to contemporary marketing practices.
He holds an MSc in Marketing, specializing in E-Marketing, from the University of South Wales, UK (2016). His master dissertation (Evaluating the Impact of Social Media Marketing on Jordan Tourism Industry a Case Study of Mount Nebo) examined the role of social media and digital platforms in promoting tourism destinations, enhancing customer engagement, and supporting the development of Jordan tourism sector.
He also holds a BSc in Marketing from King Hussein Bin Talal University, Jordan (2012), where he graduated as the top-ranked student in the Marketing Department. His undergraduate research project (The Impact of Social Marketing and the Application of Social Responsibility in Enhancing the Quality of Education Services: A Case Study of Private Schools and Cultural Centers in Maan City investigated the relationship between socially responsible marketing practices and the quality of educational services.
His research interests encompass E-Marketing, Social Media Marketing, Tourism Marketing, Consumer Behavior, Corporate Social Responsibility, Gamification, and Advergames, with particular interest in their application within the tourism and hospitality sectors. His current research explores emerging digital technologies and innovative marketing approaches, including gamification, advergames, immersive technologies, and digital consumer experiences.
Through his academic, research, and professional work, Abu Sharieh seeks to contribute to the development of contemporary marketing knowledge by examining how digital transformation and emerging technologies can enhance customer experiences, strengthen destination and brand engagement, and support more effective and innovative marketing strategies.
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 Research Intersets:
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E-Marketing
Search Engine Optimization
Social Media Marketing
Marketing Tourism
Corporate Social Responsibility
Leadership and innovation
Advergame and gamification
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 Qualifications
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Graduation year
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| 1 | MASTER DEGREE | University of South Wales | E-Marketing | 2016 | | 2 | BACHELOR'S DEGREE | Al-Hussein Bin Talal University | Marketing | 2012 |
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