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 OverView
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As an expert in the field of training oriented towards competitive economic results in the international tourism and hospitality sector, I have a proven track record in providing exemplary levels of tourism services to a wide range of guests and various hospitality institutions such as hotels, tourism and travel agencies, restaurants, conferences and events, including VIPs and prominent individuals, in addition to market research, which includes market demand analysis research, economic feasibility study, regional development projects, and specialized consultations for stakeholders.
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 Research Intersets:
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Hotel and Tourism Revenue Management
Conferences, exhibitions and Events Management
Marketing of Hotel and Tourism services
Hotel and Tourism Education
Tourism Destinations and Development
International Hospitality Management
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 Qualifications
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Degree
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University
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Specialization
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Graduation year
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| 1 | PHD | Girne American University | Tourism and Hospitality Management | 2017 | | 2 | MASTER DEGREE | Cardiff Metropolitan University | International Hospitality Management | 2014 | | 3 | HIGH DIPLOMA | London Business School | International Hospitality Management | 2013 | | 4 | MASTER DEGREE | Amman Arab University | SPECIAL EDUCATION | 2003 | | 5 | BACHELOR'S DEGREE | Yarmouk University | Modern Languages | 1997 |
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 Experiences
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Academic Experience:
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 2025 -Current :"Associate Professor in the Department of Hotel and Tourism Sciences",Al-Balqa Applied university,Jordan.
2018 -2025 :Assist. Prof. Dr. at the department of Hotels & Tourism Sciences,Al-Balqa Applied University, Aqaba University College,Jordan.
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Administrative Experience:
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 2020 -2022 :Department of Hotels & Tourism Sciences. Last 2 years, Head of the Dept,Al-Balqa Applied University, Aqaba University College,Jordan.
2019 -2020 :On air voicing, sourcing interviews, voice live Universities Affairs and cultural episodes,VOICE OF AQABA RADIO,Jordan.
1999 -Current :French and English speaking guide,Ministry of Tourism and Antiquities (Jordan),Jordan.
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 Publications
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1- ?Going beyond multidimensional customer engagement - Does communicating CSR influence hotel cruise performance ,Journal of Tourism & Development, 2025,Vol. 48,no. 1.
2- An Analytical Study of Job Turnover in the Tour Guidance Profession in Jordan ,Dirasat: Human and Social Sciences, 2024,Vol. 51,no. 5.
3- Interactive eWOM, consumer engagement, loyalty, eWOM sharing, and purchase behaviour nexus: an integrated framework for tourism and hospitality industry ,International Journal of Services Operations and Informatics, 2023,Vol. 12,no. 3.
4- How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing ,Cogent Social Sciences, 2023,Vol. 9,no. 1.
5- FACTORS AFFECTING CUSTOMERS' BEHAVIOR TOWARDS
TIPPING INTENTIONS IN JORDANIAN RESTAURANTS
,GeoJournal of Tourism and Geosites, 2019,Vol. 26,no. 3.
6- Promoting border areas for developmental
ecotourism: A case study of Al-Adaseya, Jordan ,African Journal of Hospitality, Tourism and Leisure, 2019,Vol. 3,no. 8.
7- Marketing The Non-Profit Organizations,"The Jordan Museum
as a case study" ,Journal of Tourism, Hospitality and Sports, 2019,Vol. 40,no. 1.
8- Positioning film tourism at the top of mental awareness
some explanatory insights from the Jordanian case ,African Journal of Hospitality, Tourism and Leisure, 2019,Vol. 8,no. 1.
9- Balanced Performance Evaluation in the Light of the Digital Hotels Era ,JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT, 2018,Vol. 6,no. 1.
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 University Courses Taught
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1- Strategic Management in Hotels.
2- Special Topics in Tourism.
3- Hotels Purchasing and Storage Management.
4- Hotel and Tourism Accounting.
5- Hospitality Management in English.
6- French Language in Tourism and Hospitality.
7- Hotel and Tourism Marketing Principles.
8- Travel Agencies Management.
9- Etiquette, protocol and customers service.
10- Principles of Tourism.
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 Conferences and Workshops
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Conference/Workshop Name
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Conference/Workshop Place
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Conference/Workshop Date
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| 1 | INTRODUCTION TO TEACHING METHODS FOR BTEC HIGHER NATIONAL QUALIFICATIONS | United Kingdom | 2024/12 | | 2 | INTRODUCTION TO TEACHING METHODS FOR BTEC LEVEL 2&3 QUALIFICATIONS | United Kingdom | 2024/08 | | 3 | Innovative Agriculture for Food Security (IAFS) 2023 conference | Jordan | 2023/09 | | 4 | 3rd International Conference of Tourism Management & Heritage Conservation | Jordan | 2023/05 | | 5 | Hospitality and Tourism conference in changeable world | Jordan | 2022/03 | | 6 | Mapping the Jordanian Heritage Tourism | Jordan | 2022/01 | | 7 | Workshop reforming tourism curricula to market requirements USAID | Jordan | 2019/03 | | 8 | Tour guides: occupational standards and professionalism, Yarmouk University, Jordan | Jordan | 2018/11 | | 9 | Workshop - Podcast in Teaching and Education - Aqaba University College | Jordan | 2018/11 | | 10 | Tour guide course - Ammon | Jordan | 2000/03 |
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 Journals Editor/ Reviewer
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Review:
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International Journal of Contemporary Hospitality Management (IJCHM).
Frontiers in Psychology.
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 Other Contributions:
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*Judicial experience consultation.
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 Refrences
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Prof. Dr. Prof. Alaa Mohamad Abeduallah Malo_Alain--Al Balqa Applied University ,prof.maloain@bau.edu.jo.
Prof. Dr. farouq_alazam-BAU ,farouq_alazam@bau.edu.jo.
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