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 OverView
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holds a PhD in Relationship Marketing from the University of Bradford in the UK. 14 years of experience in university teaching during which I worked in several administrative positions as Head of the Marketing Department, Vice Dean for Scientific Research and Dean of the College of Business. I have several publications, I supervised several master's theses and was part of master's discussion committees in Jordan and abroad, as well as teaching in several universities in both national programs and joint international programs.
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 Research Intersets:
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Marketing , Relationship Marketing, Electronic Marketing
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 Qualifications
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Degree
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University
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Specialization
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Graduation year
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| 1 | PHD | University of Bradford | Marketing | 2009 | | 2 | MASTER DEGREE | University of Jordan | Marketing | 2003 | | 3 | BACHELOR'S DEGREE | University of Jordan | Business Administration | 2000 |
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 Experiences
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Academic Experience:
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 2022 -2022 :Vice Dean for Postgraduate Studies,Al-Balqa Applied University,Jordan.
2022 -Current :Dean of Faculty of Management,Al-Balqa Applied University,Jordan.
2015 -2016 :Vice Dean for Scientific Research and Innovation,Al-Balqa Applied University,Jordan.
2012 -2015 :Head of Marketing Department,Al-Balqa Applied University,Jordan.
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Administrative Experience:
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 2005 -2006 :Head of Section,Bank of Jordan,Jordan.
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 Publications
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1- Corporate Digital Responsibility and e?Loyalty: Knowledge Sharing as a Mediating Factor ,المجلة العالمية للتسويق الاسلامي , 2023,Vol. 12,no. 3.
2- The Impact of Digital Marketing Tools in Improving Marketing Capabilities-The Mediating Role of Business Intelligence ,Revue El kistas, Faculty of Economics, Commerce and Management Sciences , 2023,Vol. 5,no. 1.
3- The digital adoption of blockchain technology in the project management information systems: A value creation mediation model ,International Journal of Data and Network Science, 2023,Vol. 7,no. 2.
4- The Impact of 'Shockvertising' on Consumer Behavior: Investigating Its Influence on the "Why Buy" Aspect ,WSEAS Transactions on Business and Economics, 2021,Vol. 18,no. 2021.
5- Restaurants Facebook Advertising and Consumers Purchase Intention ,WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 2021,Vol. 18,no. 2021.
6- Impact of social media use on brand awareness: an applied study on Jordanian banks that uses Facebook ,International Journal of Electronic Banking, 2019,Vol. 1,no. 4.
7- The Perceived Risks Affecting Online Shopping Adoption in Jordan ,International Journal of Online Marketing (IJOM), 2019,Vol. Volume 9,no. 2.
8- The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions ,Journal of International Food & Agribusiness Marketing, 2019,Vol. 32,no. 1.
9- Conspicuous Consumption: How Do Pleasure And Guilt Affect Repurchase Decision
,مجلة إقتصاد المال والأعمال, 2018,Vol. 3,no. 2.
10- INTERNET-BASED RELATIONSHIP QUALITY: A MODEL FOR JORDANIAN BUSINESS-TO-BUSINESS CONTEXT ,Marketing and Management of Innovations, 2018,Vol. 9,no. 4.
11- SOCIAL MEDIA EFFECT ON PURCHASE INTENTION: JORDANIAN AIRLINE INDUSTRY ,Journal of Internet Banking and Commerce, 2018,Vol. 23,no. 2.
12- Online relationship marketing for banks in face-to-face economies ,Journal of Marketing Analytics, 2018,Vol. 6,no. 3.
13- Impact of brand elements on brand equity: An applied study on Jordanian Corporations ,African Journal of Marketing Management, 2018,Vol. 10,no. 3.
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 University Courses Taught
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1- الادارة التسويقية المتقدمة.
2- التسويق الاجتماعي.
3- التسويق الدولي.
4- التسويق السياحي.
5- التسويق بالعلاقات.
6- سلوك المستهلك.
7- ادارة التسويق.
8- التسويق السياحي والضيافة.
9- الريادة في التسويق.
10- ادارة علاقات الزبائن.
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 Conferences and Workshops
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Conference/Workshop Name
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Conference/Workshop Place
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Conference/Workshop Date
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| 1 | 14th International Conference on Islamic Marketing | Georgia | 2023/09 |
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 Journals Editor/ Reviewer
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Editors
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Oradea Journal of Business and Economics.
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